Che Kotharki takes you inside the engine room of artist management and shows what it really means to guide an artist’s career. From long-term career planning and tour logistics to contracts, brand protection, and crisis management, this course explains how managers balance strategy, structure, and people skills to keep everything moving forward. You’ll see how management goes far beyond schedules and bookings, and into building legacies, protecting wellbeing, and steering creative empires.

You’ll also learn about revenue streams, modern management roles, mental health, conflict resolution, and building sustainable wealth in the music business. This masterclass is ideal for anyone who wants to understand how successful artists are supported, structured, and scaled over the long term.